Más Allá Wines - Packaging and Creative Direction
Más Allá wines are made from environmentally-friendly vineyards and use low-intervention wine-making techniques. They focus their attention on the magic that happens in vineyards, doing justice to each varietal from root to fruit, bringing you wines that showcase each grape’s unique character.
Más Allá has begun its story as a platform to lift up organic and biodynamic vineyards and partner with and highlight some talented wine-making friends. At Más Allá, each bottle tells a story of the past for everyone to enjoy as they look forward to the future. In their attempt to honor the past and celebrate the future, the name, Más Allá, says it all.
Website: masallawines.com
Más Allá is the Spanish translation of the Latin phrase “Plus Ultra,” meaning “further beyond.” The full phrase, “Non-Plus Ultra” is inscribed at the Pillars of Hercules at the entrance to the Strait of Gibraltar, which at the time of antiquity was the westernmost point in the world.
The illustrations are a reflection of Más Allá's name meaning and its relation to history. The pillars and the arc shapes used are our way to visualize the best of the old world and the promises of the new.
We chose a warm color palette that directly related to the making of Más Allá wines.
